Installations that represent so many places around the world are increasingly popular among tourists and residents and often also launch noble messages
The iconic signs representing the name of the city in which they are located are increasingly common. From the most famous ones, such as the gigantic Hollywood sign or the "historic" Amsterdam sign, to the more recent and homegrown ones, such as that of Ostia, these three-dimensional writings characterize the places in which they are located, making them more fascinating for both tourists and for residents.
From the largest to the smallest, from the most colorful to the most enlightened, the installations can be multiple, in the same city, being positioned both in the central areas and in the more peripheral ones, thus representing an interesting method to encourage travelers to also go to less known areas of the visited location, often underestimated.
Ideal for joyful and characteristic souvenir photos, to be repeated over the years or visiting, the City Signs are so popular precisely because they are a special touch for every city. There are monumental ones, so imposing as to overlook entire neighborhoods. There are some "minimal", perhaps combined with intro such as "I love ...", "greetings from ..." and from the current point of view even "#" (or a Hashtag, brilliantly thought of in terms of tourism marketing to facilitate social sharing of the shots taken with the writing), in order to make them more personalized and similar to the location in which they are located.
Substantially then they are part of the wonderful concept of public art. People, more often than not, can literally enter into the writing in question, emerging from a vowel or a consonant, thus making themselves immortalized within a work of contemporary art and accessible to everyone.
Designed for adults and children, the City signs also symbolize a sense of belonging for both locals and tourists: the former because they are linked to a point of reference and the latter have the opportunity, even if only temporary, to enter some way to be part of the visited city becoming an integral part of it.
Shooting one’s own country and the world even in search of City Signs is an attractive expedient for collecting fun and peculiar souvenir photos, ranging from bizarre signs to more conventional ones. Whether they are bright, made with recycled or natural materials (such as hedges or wood), placed in panoramic points of the city or next to monuments and historic buildings, which are reflected on expanses of water or are suspended above, each City Signs will have the own particularity to make it unique.
In many cases, installations that indicate a city name for some special occasion or occasion had to be exhibited only temporarily. However the success they received meant that they remained permanently, as in the case of the 3D Toronto sign, or a large three-dimensional luminous sign, located in Canada, originally conceived for the turn that saw the city as host of the Pan American Games in 2015.
Amsterdam was one of the first cities to impress with this concept when it placed, in 2005, the famous "I amsterdam" in front of its most celebrated museum. Later another one was installed at the airport while a third mobile version was used for major events.
However after 14 years, in December 2018 the famous writing was removed but, between the end of June and the beginning of July 2019, it returned for a noble purpose. Greenpeace has in fact transformed "I amsterdam" into "I amazonia" to send a message in favor of safeguarding the Amazon, with a very strong result. This is proof of the fact that the City Signs really manage to have a significant impact on citizens and visitors. And on the city itself.